Technological and scientific challenges coupled with environmental considerations have prompted a search for simple and energy-efficient syntheses and processing routes of materials. This tutorial review provides an overview of recent research efforts in non-conventional reactions and syntheses of oxides induced by mechanical action. It starts with a brief account of the history of mechanochemistry. Ensuing discussions will review the progress in homogeneous and heterogeneous mechanochemical reactions in oxides of various structures. The review demonstrates that the event of mechanically induced reactions provides novel opportunities for the non-thermal manipulation of materials and for the tailoring of their properties. © 2013 The Royal Society of Chemistry.