In two-dimensional loop models, the scaling properties of critical random curves are encoded in the correlators of connectivity operators. In the dense O(n) loop model, any such operator is naturally associated to a standard module of the periodic TemperleyLieb algebra. We introduce a new family of representations of this algebra, with connectivity states that have two marked points, and argue that they define the fusion of two standard modules. We obtain their decomposition on the standard modules for generic values of the parameters, which in turn yields the structure of the operator product expansion of connectivity operators.